Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Saturday, May 19, 2012

Facebook and Google generate over $1Mn in revenues per employee annually


Among the tech giants, Facebook's average revenue per employee is the highest, at $1.16Mn/employee, just marginally ahead of Google's. 




So what does a high revenue per employee indicate? Basically, it indicates the revenue generating efficiency of a tech business, where the primary cost driver is really the employees - engineers, managers and sales people. Of course, this is not a perfect measure. Amazon for example, wouldn't technically be as comparable due to their costs of physical goods, but by and large, this works for most tech and knowledge-based companies.

This metric also indicates how much the company can invest in talent. With over $1Mn of revenues per employee, both Facebook and Google can both offer employees better direct compensation. More importantly, they can also invest in top-notch infrastructure, support and perks for each employee. Being able to cream off the best talent in the industry and supporting them well would go a long way in sustaining competitive advantage. 

The open question of course, is whether Facebook can scale revenues by10x to Google's $38Bn while maintaining the same employee revenue efficiency, or would it do even better. My guess is that Facebook's revenue per employee would decline from here - mainly because they'll start to employ more people into adjacent areas of growth where monetization won't be as effective as the core business (e.g. a recruiting a full division for Instagram where there's still no revenues...)


Tuesday, April 10, 2012

What Facebook is getting for 1Bn

There's already a slew of coverage on the 1Bn price paid for Instagram by Facebook, and some views on what triggered Facebook to do this - mainly focusing on Facebook panicking at the growth of a potential challenger:
- Here's why Facebook bought Instagram [GigaOm]
- Did Facebook panic? [CNNMoney]

Price aside, does this purchase make sense? What is Facebook actually buying here?
They get 13 employees who know a thing or two about social & mobile photo app development and a ~50Mn mobile installed base. I think what really makes the case though, is the 1.5Mn photos posted daily by Instagram users. While this pales in comparison to the 250Mn posted on Facebook daily, these are the types of photos that delivers the user engagement that Facebook can monetize.
1. They're current - taken and uploaded on the go
2. Instagram photos are the ones that generate the most comments and interactions on FB, much more so that, say, full album uploads from the desktop
3. In most cases, you reveal location with these photos - more data for targeting ads

If Facebook is valued at $100Bn, then Instagram is fair value at 1bn as long at it increases users' time spent on FB by over 1%